Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Search Engines/Portals & Communities Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Yahoo! |
71,914 |
54.38 |
1:06:59 |
| Google |
64,190 |
48.54 |
0:21:54 |
| MSN/Windows Live |
63,979 |
48.38 |
0:39:33 |
| AOL |
48,011 |
36.3 |
1:59:41 |
| MySpace |
26,990 |
20.41 |
0:54:55 |
| Ask Search Network |
16,007 |
12.1 |
0:14:28 |
| Blogger |
7,836 |
5.93 |
0:06:34 |
| Lycos Network |
6,331 |
4.79 |
0:04:11 |
| Craigslist |
5,427 |
4.1 |
0:32:56 |
| Facebook |
4,846 |
3.66 |
0:30:24 | |
| Source: Nielsen//NetRatings |
|
Top 10 Online Telecom/Internet Services Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Yahoo! Mail |
36,185 |
27.36 |
0:46:19 |
| AOL Instant Messenger |
31,228 |
23.61 |
1:11:00 |
| AOL Email |
22,709 |
17.17 |
1:01:40 |
| AOL Sign Off |
20,288 |
15.34 |
0:11:13 |
| AOL Welcome Screen |
20,280 |
15.33 |
0:30:00 |
| MSN Hotmail |
18,903 |
14.29 |
0:28:58 |
| MSN/Windows Live Messenger |
16,835 |
12.73 |
0:32:51 |
| Yahoo! Address Book |
15,315 |
11.58 |
0:04:46 |
| Yahoo! Messenger |
13,486 |
10.2 |
0:59:47 |
| AOL Screenname |
11,410 |
8.63 |
0:03:13 | |
| Source: Nielsen//NetRatings |
|
Week Ending August 13, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Software Advertisers |
| Company |
Impressions
(000) |
| Ask Jeeves, Inc. |
71,662 |
| Expertcity, Inc. |
61,642 |
| Atari |
32,287 |
| SEGA Corporation |
18,185 |
| Hotbar.com, Inc. |
17,863 |
| Starware |
13,143 |
| Symantec Corporation |
11,856 |
| Microsoft Corporation |
10,132 |
| Electronic Arts, Inc. |
3,949 |
| Asimex Pte Ltd. |
3,391 | |
| Source: Nielsen//NetRatings |
| Top 10 Retails Goods & Services Advertisers |
| Company |
Impressions
(000) |
| Netflix, Inc. |
3,890,126 |
| United Online, Inc. |
1,291,762 |
| eBay, Inc. |
613,433 |
| Blockbuster Inc. |
578,955 |
| True |
521,270 |
| Time Warner Inc. |
440,510 |
| PersonalWeb |
144,817 |
| Best Buy Co., Inc. |
138,585 |
| Reunion.com L.L.C. |
125,134 |
| Target Corporation |
111,386 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending August 13, 2006
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
