WEBSITES
Top 10 Search Engines
August 29, 2006

Google ranks number two; find out more of the top ranking sites by software advertiser, retail goods and services advertiser, and internet service destinations for the week ending August 13.

Weekly NetView and AdRelevance data from Nielsen//NetRatings.

Top 10 Online Search Engines/Portals & Communities Destinations

Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person (hh:mm:ss)
Yahoo! 71,914 54.38 1:06:59
Google 64,190 48.54 0:21:54
MSN/Windows Live 63,979 48.38 0:39:33
AOL 48,011 36.3 1:59:41
MySpace 26,990 20.41 0:54:55
Ask Search Network 16,007 12.1 0:14:28
Blogger 7,836 5.93 0:06:34
Lycos Network 6,331 4.79 0:04:11
Craigslist 5,427 4.1 0:32:56
Facebook 4,846 3.66 0:30:24
Source: Nielsen//NetRatings


Top 10 Online Telecom/Internet Services Destinations

Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person (hh:mm:ss)
Yahoo! Mail 36,185 27.36 0:46:19
AOL Instant Messenger 31,228 23.61 1:11:00
AOL Email 22,709 17.17 1:01:40
AOL Sign Off 20,288 15.34 0:11:13
AOL Welcome Screen 20,280 15.33 0:30:00
MSN Hotmail 18,903 14.29 0:28:58
MSN/Windows Live Messenger 16,835 12.73 0:32:51
Yahoo! Address Book 15,315 11.58 0:04:46
Yahoo! Messenger 13,486 10.2 0:59:47
AOL Screenname 11,410 8.63 0:03:13
Source: Nielsen//NetRatings

Week Ending August 13, 2006
US, Home and Work

Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002.



Top 10 Software Advertisers
Company Impressions
(000)
Ask Jeeves, Inc. 71,662
Expertcity, Inc. 61,642
Atari 32,287
SEGA Corporation 18,185
Hotbar.com, Inc. 17,863
Starware 13,143
Symantec Corporation 11,856
Microsoft Corporation 10,132
Electronic Arts, Inc. 3,949
Asimex Pte Ltd. 3,391
Source: Nielsen//NetRatings


Top 10 Retails Goods & Services Advertisers
Company Impressions
(000)
Netflix, Inc. 3,890,126
United Online, Inc. 1,291,762
eBay, Inc. 613,433
Blockbuster Inc. 578,955
True 521,270
Time Warner Inc. 440,510
PersonalWeb 144,817
Best Buy Co., Inc. 138,585
Reunion.com L.L.C. 125,134
Target Corporation 111,386

Source: Nielsen//NetRatings AdRelevance
Week Ending August 13, 2006
US, Home and Work

Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

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