From the ad:tech Chicago session, "All You Need is Love-- Using Emotional Buy-In to Create Long-Term Customers" with David Hutchinson and Dan Hill.

Do you need more loyal consumers? The key is to get them to love your brand. As anyone who’s been in love can tell you, it’s not rational. Understanding and enhancing the emotional reaction to branded offers is key in creating sustainable value. Using insight gained from the innovative process of facial coding, this hands-on session will cover:

• How neuroscience has changed our understanding of the brain
• The importance of emotion and gut-reaction in purchase decisions
• How positive, on-target brand associations create emotional magnets in the brain that create loyalty

You don’t need fancy features and blow-out specials, all you need is love. This session lays out a checklist of questions you can ask yourself about your brands and market positioning to get a clear understanding of how to move your brand into a more emotion-creating state.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

Special Note: This presentation included a PowerPoint slideshow that is available at the ad:tech Chicago presentation archive. Download it here.

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Speaker(s): Dan Hill, Founder and President, Sensory Logic, Inc.; David Hutchinson, SVP, Business Development, Program Partners, Inc.

Format: 1:01:18, 22.5 MB, MP3