Listen in to this ad:tech Chicago session, "Customer Analytics and Marketing Dashboards: Rolling Up Your Numbers to Create Data-Driven Business Advantage."
Digital marketers are caught in a whirlwind of numbers: shopper counts, conversion rates, share of wallet, call center performance, and the list goes on. Every business relies on a unique set of metrics to make decisions, but there's often no one predictor of success. And with all the media, marketing and channel choices, it is harder than ever to know what is really working.
Hear case studies from a leading company that integrates the best digital and traditional signals into streamlined decision-making tools to help management quickly hone their optimal marketing mix. Learn how you can go from no data to helpful fact-based decision making in your marketing plans. Learn examples of how to put this insight into action through customer segmentation best practices and learn how these marketing tactics can improve the bottom line of your organization.
Review overall metrics that companies track, discover how they roll up, and visualize the data in spreadsheets and dashboards. See examples of dashboards that incorporate competitor performance, call-center data, point-of-sale metrics and website and marketing campaign data to roll up the numbers into strong business logic. Take a new approach to organization and confidence back to your office.
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.
Special Note: This presentation included a PowerPoint slideshow that is available at the ad:tech Chicago presentation archive. Download it here.
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Speaker(s): Susan Chiu, Director of Analytics, Octanti Associates; Molly Walker, Web Manager, The St. Joe Company; Dawn Hepper, Interactive Director, Carlson Hotels Worldwide; Darren Beck, VP, Online Marketing & Advertising, Lending Tree LLC
Format: 59:17, 21.8 MB, MP3
