From the Chicago ad:tech keynote presentation, "The Creativity Continuum-- Designing a Strategic Flow of Ideas and Innovation" with Lauralee Alben, president, Alben Design LLC.

Which wave are you riding: commoditization or transformation?

In business, the next wave is forming as the Knowledge Economy recedes into the commodity sea. It's called the Creative Economy (or the Design Economy) and its currency is innovation. How to inspire ideas and harness innovation is a hot topic for corporations hungry for consumer insights that translate into breakthrough products on an ongoing basis. Lauralee Alben shares her experiences on the leading edge of design where the creative continuum reaches from deep inside organizations and flows continuously to the outside world. You'll gain insight into five essential components that are key to building a sustainable creative capability and be presented with the possibility that creativity can give us access to something even more valuable than profit and productivity. Discover how the new creative can lead us to what is profound and meaningful in our work and in the world.

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Speaker(s): Lauralee Alben, President, Alben Design LLC. Introduction by Susan Bratton, CEO, Cendara, Inc. and ad:tech Chair

Format: 1:13:15.3, 25.6 MB, MP3