Take a look at many of the profiles on MySpace and you may be overwhelmed by the sudden music and overwhelming graphics. How is a brand supposed to fit in without appearing like mom and dad came in to break up the party?
Entertainment properties, especially musicians and movies, have embraced this marketing tool and they're doing it right. For instance, boosted by a significant ad buy on MySpace to support the May 2006 movie release, X-Men 3 garnered 3.2 million friends on its profile.
Other mainstream brands are entering the social networking popularity contest, too. Let's check out five brands that are winning at the social networking game. We'll also take a look at Wal-Mart's efforts to get on board and why it isn't garnering the kind of attention they'd hoped.
Note: Since entertainment brands (movies, television shows, music) are relatively easy to market on MySpace, we're covering non-entertainment brands here.