SOCIAL MEDIA: IN FOCUS
Published: August 30, 2006
5 Brands Make Their Mark on MySpace
 
Jack in the Box

Number of friends: 164,802

Features

  • Traditional MySpace layout. This page is not overly customized. Even the pictures of Jack look like typical MySpace profile pictures.
  • Jack's "About Me" section features a well-produced video by Jack in the Box featuring his opinion of pictures drawn by his child fans called "Color Me Jack." Even the little ones aren't safe from Jack's snarkiness.
  • The best thing about this simplified page is Jack's attitude. He doesn't take himself (or his competitors) too seriously, even challenging Ronald and The King to a no-holds barred cage match. "Winner takes all (each other's franchises)."

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