SOCIAL MEDIA: IN FOCUS
Published: August 30, 2006
5 Brands Make Their Mark on MySpace
 
Nike Soccer

www.myspace.com/nikesoccer

Number of friends: 43,000

Features

  • Link to Joga TV, a channel for hardcore fans to watch soccer clips
  • Link to Joga Community, a social network just for "ballers" (soccer fans)
  • Forum to discuss all things soccer
  • Shield generator, where users can create a soccer crest that they can have printed on Nike products
  • Link to buy featured jersey
  • Keeps fans in the loop with a soccer schedule for national games
  • Link to join in the local Joga soccer tournaments
  • Link to a blog about American Soccer

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