SOCIAL MEDIA: IN FOCUS
5 Brands Make Their Mark on MySpace
Nike Soccer
Number of friends: 43,000
Features
- Link to Joga TV, a channel for hardcore fans to watch soccer clips
- Link to Joga Community, a social network just for "ballers" (soccer fans)
- Forum to discuss all things soccer
- Shield generator, where users can create a soccer crest that they can have printed on Nike products
- Link to buy featured jersey
- Keeps fans in the loop with a soccer schedule for national games
- Link to join in the local Joga soccer tournaments
- Link to a blog about American Soccer
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