You've been following all the news about how 18-34-year-old males are watching less television and playing more video games. But video games are such a new advertising medium that there is not yet a third-party measurement service to tell you about GRPs, or unique users. With so many games released every year, how do you pick the right one?
Though you've decided that video games are a good medium for your brand message, you don't know where to start.
There is help. If you haven't already, check out my previous piece, "Reaching Gamers: Your 10 Minute Guide." Then read on for recommended tools and tips to help you navigate the choppy gaming waters.