Real games are those purchased at retail, and played on consoles (like the Microsoft Xbox 360 and Sony PlayStation 2), handhelds (like the Sony PlayStation Portable and Nintendo DS) or the PC. Real games comprise an $11 billion industry in the United States, which is expected to grow as new gaming systems are released this year. A good example of a real game is Madden NFL 06, the top-selling game in the United States last year according to The NPD Group (screenshot below).
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Casual games are those played on online PCs, and are typically free or charge a nominal price to play. Casual games tend to be card, parlor or puzzle games like Bejeweled. Casual games are the snack items on the menu, while real games are the full meals and foster deep affinity to the title.
Real engagement occurs around the real games. As any fan of the TV shows "24" or "Lost" can attest, you cannot wait to talk about last night’s episode with someone, anyone. Games are the same way. A recent GameSpot survey found that gamers spend on average nine hours a week “around the game,” engaged in watercooler-type activities like sharing tips and tricks, and considering their next game purchase.
These real games foster real engagement and offer some exciting opportunities for marketers in and around the game.
