Let’s assume that we plan to launch a new energy drink, something like the Starbucks Double Shot, and are looking for the right game to serve as a marketing vehicle for our product.

Our creative brief looks something like this:

• Primary Target
  • Male, 25-34
  • Active
  • Influencer
  • Affluent
• Launch Timing: Spring 2006

Thankfully, there is a lot of good data known about upcoming games that we can tap into to find the right fit.