Much like evaluating any other marketing vehicle, we need to evaluate the audience and quality of the property.
Here are some of the things we can learn about Top Spin 2:
- Right Demos: from GameSpot Trax, we have found that Top Spin 2 has a high composition of 25-34 year-olds.
- Market Size: from retail sales tracker The NPD Group, we can learn that the original Top Spin sold more than 275,000 units.
- Quality Franchise: from review aggregators like Metacritic.com and GameRankings.com, we can tell if the critics think it is a good game. The original Top Spin achieved a meta-score of 89, which means it was a very good game (see below).
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On paper, Top Spin 2 looks promising in delivering our primary target.
