Next we can consider if Top Spin 2 makes sense from a qualitative standpoint as a marketing vehicle. Do we feel good about this game’s environment?
Nearly every game in development issues screenshots and video footage to get the buzz going for the game’s release. We can use a screenshot of Top Spin 2 from GameSpot.com to evaluate the game environment (see below):
Click to view larger image
You see a realistic environment that captures what you’d see when watching a TV telecast of a tennis match. Maria Sharapova here is wearing the Nike swoosh on her shoes and outfit. Billboards are positioned around the stadium featuring brands like Polo. Premium brands exist and fit in this environment, so our premium energy drink fits in/around this game.
We’ve found our game! Top Spin 2 looks to be a good fit for our new energy drink. Next we can explore our marketing opportunities.
