From the ad:tech Chicago session "Mastery Series: Marketer's POV" with Karna Crawford from The Coca-Cola Company and FedEx's Steve Pacheco.

A lot of ballyhoo has been made about big brands shifting their television advertising to the web. CPGs and automotive companies have been lauded for their work in interactive. But who is really fueling the growth in digital marketing? If you look at the top online marketers, more than half are web services that have launched in the past 10 years. They have become the top marketers by being savvy and aggressive with technology, and by mastering digital marketing. Are the classic brands catching up? Are they wielding their vast resources and significant marketing experience to surpass the early lead of the dotcom companies? This Mastery Series panel investigates the best practices and the vision of the leaders in online marketing-- both new economy and traditional.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

Special Note: This presentation included a PowerPoint slideshow that is available at the ad:tech Chicago presentation archive. Download it here.

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Speaker(s): Susan Bratton, CEO, Cendara, Inc. and ad:tech Chair (moderator); Karna Crawford, Interactive Brand Manager, The Coca-Cola Company; Steve Pacheco, Director of Advertising, FedEx

Format: 29:06:02, 10.6 MB, MP3