"Stickiness" is a term used to describe content that encourages users to return often, or spend additional time on a particular website. Sometimes stickiness is measured in minutes spent or page views at a particular site. Indeed, these metrics are excellent indicators of how engaging a site is for the average visitor, but also important is the frequency with which visitors return to the site. Frequency of visitation is an equally important metric because most sticky sites routinely provide fresh content, offering return visitors a new experience each time.
About comScore NetworkscomScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its patent-pending technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Nestlé, Bank of America, Universal McCann, the United States Postal Service, GlaxoSmithKline and Orbitz. To be in touch directly, email comScore.
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