From the ad:tech Chicago session "Personal Workshop: The Creativity Continuum -- Designing Your Own Flow" with Lauralee Alben, President, Alben Design LLC.

In today's complex and frenetically paced global marketplace, rising above the sea of commoditization becomes a paramount need. Creativity is forming the next economic wave and only those who can access it, direct it, and harness it, will continue to provide lasting value, strengthen client relationships, and design a viable future.

Creativity is not sourced from market-driven mania or top-down management directives. Instead, it sources from a calm, creative center within each of us that flows into innovative actions and sustainable commitments. It's a continuum that begins with those who create transformation within themselves; these are the ones who are consciously designing change within the world.

In this highly interactive session, you'll gain:

• Access to your own creative capability
• Answers to what sources creative inspiration, acts, and commitments
• Awareness of the essential components to designing a creativity continuum into your organization
• Insight into what is profound and meaningful in your work and the world

INTRODUCTION BY:
Stefan Tornquist, Director of Research, MarketingSherpa

WORKSHOP FACILITATOR:
Lauralee Alben, President, Alben Design LLC

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Stefan Tornquist, Director of Research, MarketingSherpa; Lauralee Alben, President, Alben Design LLC

Format: 49:22, 17.5 MB, MP3