From the ad:tech Chicago session " New…Integrated…Rich…" with panelists from AdBrite, Bazaarvoice, Phenemenon and Fallon.

Check out a critique by leading digital marketing experts of the newest online ad formats, models, units and concepts coming to the fore. Get a sense of what's currently in vogue and an overview of the latest media innovations.

Special Note: This presentation included a PowerPoint slideshow that is available at the ad:tech Chicago presentation archive. Download it here.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Curt Hecht, GM Planworks (moderator); Philip Kaplan, AdBrite; Brett Hurt, Bazaarvoice; Krishnan Menon, Phenemenon; Tom Kunau, Fallon Minneapolis

Format: 58:13:5; 53.3 MB; MP3