Creative Agency: North Kingdom
Working very closely with Vodafone, we were tasked with conceptualizing, developing and producing the entire presentation-- from sound, through video and 3D animation. The story of Vodafone is as rich as it is diverse. Our challenge was to tell this story in a compelling and visionary way, without losing sight of the key points and milestones along the way. The presentation needed to appeal to many different audiences, with many different needs. Following our success with Vodafone Future Vision, there were even higher expectations from both client and consumer to deliver something even more extraordinary.
To create an experience that truly conveys the Vodafone Journey, we looked to produce an interactive rich-media presentation. Leading the audience through a six-part story, we developed a structure that, on the surface, appears to be a short film; however, at each juncture in the sequence, the viewer can choose to explore the section in greater detail. Doing this gives the presentation depth, and aids the understanding of each area with further content.
The target group is potential and existing Vodafone clients from around the world-- investors, employees and anyone interested in the world's largest mobile operator.
The site was nominated at www.thefwa.com as one of four websites that were the most influential websites of 2006.
-- David Eriksson, creative director, North Kingdom
The navigation was simple, elegant and non-intrusive. The progression of the guided tour made sense and the pacing was well-intentioned. The guide was also very likeable, beyond the obvious ways.
I thought this was a beautiful site that truly caught my attention, and held me captivated.
From a cultural standpoint, the testimonials were a bit melodramatic and the associated imagery seemed too earnest for tertiary demos beyond their intended European target. But a cynical ad guy from L.A. was not their intended audience. This was positioned to attract and inform European "boomers." Once I realized that, I understood what a fine job they did of introducing that target to Vodafone and its wealth of offerings. Bravo!
-- j barbusch, associate creative director, interactive RPA
From the North of Sweden comes North Kingdom... like a fresh breath of arctic wind, they come from where Norrlands Guld (it's a bad swedish beer made in the northern parts) is king and reindeer is lunch. These guys %*$#*()@ Rock!!!!!!!!!!!!
The attention to detail is amazing, the use of video is perfect, and the sultry British accent of the guide makes me want to go out and sign up for 10 Vodafone accounts.
On a more serious note, as I have said in previous Creative Showcases, video is the future on the web and the good people at North Kingdom have shown us what the future might look like when broadcast design meets the web. As well as the clever use of video and voice over, I think that the sound design of this piece is quite fantastic.
If there is one thing I would criticize about this piece it would be that maybe...just maybe, it's a little bit safe...the design and the concept is not that far from what they did with their previous site, which was done in 2001 by Paregos (I think)...but at the end of the day who cares; this site is amazing.
-- Jakob Daschek, creative director, Syrup