David Steinberger leads a discussion on how to handle non-premium inventory while improving productivity and lowering costs.

Most top web publishers are so focused on selling more premium deals at higher prices that their non-premium inventory is little more than an afterthought. But simply handing those assets to a few networks may cost a publisher thousands of dollars every day. Find out how one publisher's dramatic shift in thinking led to dramatic increases in the value of their non-premium inventory and improvements in productivity.

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Presenter: David Steinberger, Vice President of Operations, Tickle, Inc.

Format: PowerPoint Presentation