and send it to your CMO!
Marketers, we've created this article and the PPT as a special resource just for you. Do you want a bigger interactive marketing budget? Download the special, expanded Power Point version of this article, tweak it to your specifications and then send it straight to your CMO. And let us know how you changed it for your industry: that will help us achieve the iMedia mission of advancing interactive marketing.
-- Brad Berens, iMedia Executive Editor
Even though both the trades and the mainstream press are filled with stories about the rise of the internet and how interactive marketing is key to the future of any brand, there are still CMOs out there who resist spending money online.
It's time to change that.
In the next few pages, you'll find seven crucial things to tell your CMO to get your brand to invest more online. On the last page, you'll find the PowerPoint that Strategic Dynamics' Tony Romeo, iMedia's Brad Berens and I presented at September's iMedia Brand Summit in Lake Las Vegas. We've created that PPT as a resource for you to take, tweak and send to your CMO.
Let's get going.
Author Notes:
Geoff Ramsey is CEO and co-founder of New York-based eMarketer, a firm which aggregates and analyzes statistics and related information covering every aspect of the global Internet, e-business and online marketing. Read full bio.