"Haven't I heard all this before?" your CMO might ask, reminding you that the promises of internet advertising popped in the 2000 bubble.

But times are different now. Nearly 70 percent of all Americans have some kind of access to the internet, with more than 63 percent having access directly from home.

The average American now spends about 65 minutes per day online, and according to Forrester Research those aged 18 to 26 -- a key demographic -- now spend more time online than they do watching TV.

And for these Americans, the internet has become a more important medium than TV.

comScore Media Metrix CEO Peter Daboll has said, "For marketers, particularly those looking to reach consumers at pivotal points in their lives, such as planning a marriage, buying a home, or having a baby, few media can match the web’s ability to facilitate communications keyed to an individual’s specific needs."