We developed yesterday's PowerPoint Presentation as an open source document that you can use to convince your CMO to spend more on interactive. You'll find all the data from the last few pages plus a whole lot more.
Download it, move things around, delete some things and add others: it's yours, so change it the way you see fit.
Download the Power Point Presentation!
(What was presented onstage at the iMedia Brand Summit)
Download the Power Point Presentation!
(An amplified version with more data)
And once you have changed it for your company or your industry, why not share what you've changed and why? After we presented it, we got feedback from the iMedia Brand Summit audience and incorporated that feedback into the PPT. Give us your feedback too, or email your tweaked version of the PPT to iMedia Connection so that others can benefit too.
Good luck!