From the ad:tech Chicago session, "Mobile Marketing Ecosystem: Framing the Market and the Value Chain" with i-Jump's Peter Fuller and Denuo's Courtney Jane Acuff.

Mobile marketing has an amazing and overwhelming array of vertical segments, including common short codes (integral to the SMS experience in the United States), mobile storefronts, mobile advertising, premium SMS, interactive TV voting, content downloads, mobile couponing, loyalty programs, mobile TV/mobisodes, mobile search, chat, viral marketing, mobile sweepstakes, iRadio, TXT2Screen, podcasting, gaming, P2P (e.g., mBlox, m365), IVR, WAP and Txt N' Win. And we've probably forgotten something even in this exhaustive list!

All this goodness can be reduced to four key areas when viewed through the lens of a marketing pro: access web, see TV/video, sweeps via SMS and mobile content as premiums to drive sales. Our two amazing speakers will walk you through the ecosystem, review all the players and tell you how to apply these companies' capabilities to your marketing needs in a data-rich session.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

Special Note: This presentation included a PowerPoint slideshow that is available at the ad:tech Chicago presentation archive. Download it here.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Cam Balzer, Director of Search Strategy, Performics (Introduction); Peter Fuller, Founder and Managing Partner, i-Jump; Courtney Jane Acuff, Associate Director, Denuo

Format: 58:34, 20.1 MB, MP3