Now it is easier than ever to merge the video experience with the web’s ability to convert, and that is the big allure of delivering video on the web today.

As video on the web is becoming more commonplace and almost expected for a certain echelon of sites, it is important to identify what mistakes are being made so that we avoid them and continue to propel the practice forward.

Note: The basics that I cover here are slanted toward sites that are centered on the casual user, rather than where video is applied to more committed users in distance education, webinars and the like.