From the ad:tech Chicago session, "Full Frontal Experience-- Touching Your Consumer in All the Right Places, Sponsored by Digitas" with Ben Jones, Harry Gottlieb and Mike Davidson.

More than ever, empowered consumers desire delight. And increasingly, digital experiences are becoming the most effective way to facilitate meaningful interactions that "touch" consumers' lives. But not all experiences are created equal. Hear an uncensored discussion from three of the leading experience designers who take distinct approaches to designing for digital media.

Known for its blend of strategy, creativity, execution and measurement, Digitas works with world-leading marketers such as American Express, AT&T, General Motors and The Home Depot, and is a four-time Cannes Lions Award winner in both Cyber and Direct categories.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Ben Jones, Digitas; Harry Gottlieb, founder, Jellyvision; Mike Davidson, Manifest Digital

Format: 56:23, 51.6 MB, MP3