Mapquest heads the list. Learn more, plus find out the top education/careers sites, and top health and hardware & electronics advertisers, week ending September 10.
Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Travel Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| MapQuest |
15,772 |
11.7 |
0:06:33 |
| Expedia |
4,936 |
3.66 |
0:08:14 |
| Orbitz |
3,717 |
2.76 |
0:08:01 |
| Travelocity |
3,645 |
2.7 |
0:10:40 |
| Southwest Airlines |
3,423 |
2.54 |
0:12:13 |
| American Airlines |
2,518 |
1.87 |
0:21:10 |
| Google Earth |
2,388 |
1.77 |
0:20:56 |
| Yahoo! Travel |
2,380 |
1.77 |
0:02:34 |
| TripAdvisor |
1,833 |
1.36 |
0:05:24 |
| Marriott |
1,726 |
1.28 |
0:10:22 | |
| Source: Nielsen//NetRatings |
|
Top 10 Online Education & Careers Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| CareerBuilder Network |
5,067 |
3.76 |
0:09:44 |
| Monster.com Network |
5,064 |
3.76 |
0:09:05 |
| MSN Encarta |
1,963 |
1.46 |
0:03:21 |
| AOL Research & Learn |
1,529 |
1.13 |
0:03:25 |
| Merriam-Webster |
1,528 |
1.13 |
0:04:26 |
| Yahoo! HotJobs |
1,361 |
1.01 |
0:04:41 |
| About Education |
1,223 |
0.91 |
0:01:34 |
| University of Phoenix |
1,151 |
0.85 |
0:10:36 |
| University of California at Berkeley |
950 |
0.7 |
0:12:31 |
| USAJOBS |
917 |
0.68 |
0:14:02 | |
| Source: Nielsen//NetRatings |
|
Week Ending September 10, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Health Advertisers |
| Company |
Impressions
(000) |
| Weight Watchers International, Inc. |
327,458 |
| NutriSystem, Inc. |
85,691 |
| Bausch & Lomb Incorporated |
59,200 |
| Novartis AG |
43,606 |
| eDiets.com, Inc. |
41,838 |
| GlaxoSmithKline |
41,349 |
| Pfizer, Inc. |
32,741 |
| Waterfront Media, Inc. |
31,246 |
| Kelly Laser Center |
29,960 |
| Kaiser Permanente |
25,487 | |
| Source: Nielsen//NetRatings |
| Top 10 Hardware & Electronics Advertisers |
| Company |
Impressions
(000) |
| Echostar Communications Corporation |
1,384,221 |
| Dell Computer Corporation |
392,525 |
| Hewlett Packard Company |
60,974 |
| Apple Computer, Inc. |
45,546 |
| Intel Corporation |
8,676 |
| Vtech |
7,440 |
| Lenovo Group |
7,302 |
| Samsung Electronics Co., Ltd. |
7,206 |
| Matsushita Electric Industrial Co., Ltd. |
6,535 |
| TiVo Inc. |
5,969 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending September 10, 2006
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
