From the ad:tech Chicago session "Customer Acquisition Strategies Revealed" with panelists from Sony Electronics, AllState and University of Phoenix.

Meet marketers who are managing hybrid marketing campaigns to achieve their goals. These leading online innovators, AllState Insurance, the University of Phoenix and Sony Electronics, show how they utilize multiple media concepts to maximize new customer numbers while shrinking cost.

In this session, you will get:

• Practical advice on combining CPM advertising with cost-per-acquisition (CPA) and cost-per-lead (CPL) all in the same campaign, including what types of results to expect, how large you can scale and how much you might be able to cut your costs
• Details on how to manage such campaigns with your agency or in-house team
• The easiest ways to track hybrid campaigns
• Information about which networks and publishers will and won't allow hybrid campaigns
• Instructions on how to integrate geo-targeting and behavioral targeting to reach high-value prospect groups.

Hear straight from the marketers who implement these programs in this helpful and sophisticated approach to real-world results. 

David Schatsky, president, JupiterKagan Inc., moderated the discussion.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Barbara L. Miller, Director, Corporate Marketing Web Services, Sony Electronics, Inc.; Scott Orton, Former Media Manager, AllState; Brian M. Mayer, Director of Marketing, University of Phoenix

Format: 59:42, 54.6 MB, MP3