From the Chicago ad:tech session "Merging Web Analytics with Email Marketing Metrics to Increase Performance" with David Baker, Leona Green and John Sheldon.

Email marketing is about information. The more you know about your customers and prospects, the more you can improve response rates, lifetime loyalty and revenue from your email programs. Clickstream data and web analytics can provide marketers with detailed, actionable information to dramatically improve ROI. Experts in email marketing and web analytics deliver research, case studies and proven methods for using web analytics data to better understand customer needs and more effectively market to them. You'll learn how to:

• Develop triggered emails that remind customers what they left in shopping carts and offer them incentives to finalize the transaction.
• Send customers messages based on what pages, categories or products they browse on your site.
• Renew and refresh relationships with customers who have returned to your site after an extended absence by sending automated email messages welcoming them back.

If you want to generate nine times more revenue and up to 32 times better net profit, you should listen in!

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

Special Note: This presentation included a PowerPoint slideshow that is available at the ad:tech Chicago presentation archive. Download it here.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Bill Nussey, CEO, Silverpop; David Baker, VP, E-mail Marketing and Analytical Solutions, Agency.com; Leona Green, Email Marketing Manager, Relationship Marketing, Texas Instruments; John Sheldon, Partner and Analytics Lead, Customer Portfolios

Format: 52:21, 47.9 MB, MP3