Hitwise: Steve Irwin Searches

According to Hitwise data based on a sample of 10 million U.S. internet users, the tragic and sudden death of animal conservationist Steve Irwin was felt worldwide as fans flocked to the Internet to read about the events that took place. Irwin's website moved up 158,258 spots among all websites for the week ending September 9, 2006. The Crocodile Hunter website experienced in increase in market share of visits by 46,090 percent for that week.

Weekly Market Share of Visits to CrocodileHunter.com

For the four weeks ending September 16, 2006, the search term "steve irwin" was the 11th most searched for term among all websites in the US receiving 0.11 percent all searches. Steve Irwin was also the most searched for personality within our Entertainment - Personalities category for the four weeks ending September 16, 2006 capturing 3.82 percent of all searches that resulted in visits to Personalities websites. Following "steve Irwin" searches, the most popular personalities being searched were "oprah", "anna nicole smith", "crocodile hunter" and "howard stern".

This tragic death has raised awareness for animals and zoos all over the world. The most popular sites visited after www.crocodilehunter.com for the week ending September 9, 2006 were Australia Zoo (www.australiazoo.com.au), Animal Planet (www.animal.discovery.com), Croc One (www.crocone.com.au) and CNN (www.cnn.com).



Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore.

 

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