According to Hitwise data based on a sample of 10 million U.S. internet users, the tragic and sudden death of animal conservationist Steve Irwin was felt worldwide as fans flocked to the Internet to read about the events that took place. Irwin's website moved up 158,258 spots among all websites for the week ending September 9, 2006. The Crocodile Hunter website experienced in increase in market share of visits by 46,090 percent for that week.
Weekly Market Share of Visits to CrocodileHunter.com
For the four weeks ending September 16, 2006, the search term "steve irwin" was the 11th most searched for term among all websites in the US receiving 0.11 percent all searches. Steve Irwin was also the most searched for personality within our Entertainment - Personalities category for the four weeks ending September 16, 2006 capturing 3.82 percent of all searches that resulted in visits to Personalities websites. Following "steve Irwin" searches, the most popular personalities being searched were "oprah", "anna nicole smith", "crocodile hunter" and "howard stern".
This tragic death has raised awareness for animals and zoos all over the world. The most popular sites visited after www.crocodilehunter.com for the week ending September 9, 2006 were Australia Zoo (www.australiazoo.com.au), Animal Planet (www.animal.discovery.com), Croc One (www.crocone.com.au) and CNN (www.cnn.com).
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