From the Lake Las Vegas Brand Summit session,"How To Get C-Level Executives to Take Notice."

At nine hours per day on average, media consumption now takes up more of a consumer's daily time than sleep. The growth of the internet far outpaced the growth of all other media, up 46.4 percent in the first quarter, but it still only represents a small percentage of total ad budgets.

Even though online has demonstrated success and proved influential, many brand marketers are fearful of letting traditional practices go.

In today's session, Kia Motors Vice President of Marketing Ian Beavis will walk you through:

• How he won buy-in from Kia executives
• An example of a new strategy they have committed to
• How he convinced execs to let go of their reliance on traditional media
• How he enlisted support from team members and other departments
• And how he keeps an eye on what's just over the horizon

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Ian Beavis, Vice President of Marketing, Kia Motors

Format: 24:58, MP3, 22.8 MB