From the ad:tech Chicago session, "Waiting for Your Cat to Bark" with Bryan Eisenberg, Co-Founder, Future Now, Inc.

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing that successful marketers must anticipate, plan and deliver on. Bryan Eisenberg shares insight from his new book "Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing," which offers details on Persuasion Architecture, a proven Persona-based methodology.

Persuasion Architecture helps marketers anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior. Don't miss out on learning about this six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing.

Introduction By:
Tim Smith, Founder, Intelevision

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

Special Note: This presentation included a PowerPoint slideshow that is available at the ad:tech Chicago presentation archive. Download it here.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Bryan Eisenberg, Co-Founder, Future Now, Inc.

Format: 57:48, 52.9 MB, MP3