Facebook.com founder Mark Zuckerberg is reportedly in negotiations to sell the company for $1 billion-- certainly a hefty price tag considering that competitor MySpace.com sold for a "mere" $580 million just last year despite having nearly four times as much site traffic. However, Facebook.com has fared well in the social networking space, demonstrating consistent growth in its user base over the past few years. The site's appeal among certain desirable demographics also underscores its potential for revenue generation via online advertising.
About comScore NetworkscomScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its patent-pending technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Nestlé, Bank of America, Universal McCann, the United States Postal Service, GlaxoSmithKline and Orbitz. To be in touch directly, email comScore.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013