iMedia's managing editor chats with Gucci's Stephen Blumberg about the brand's interactive marketing strategy.

Managing Editor Mario Sgambelluri sits down with Gucci's worldwide director of eMarketing to talk about how the brand has adopted interactive marketing, what its plans are for the medium and what it has achieved so far.

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Host:
Mario Sgambelluri, Managing Editor, iMedia Connection

Interviewee:
Stephen Blumberg, Worldwide Director of EMarketing, Gucci

Show Notes:
  1:15 Gucci's approach to online
  2:43 Senior management's take on online
  4:03 Marketing with video and video podcasts
  5:12 Distribution of the video podcasts
  6:16 Gucci's approach to integrated marketing
  9:55 Unique challenges to building and maintaining brand awareness online
11:05 Eye-catching interactive ad executions: PointRoll
13:54 Goal of interactive advertising: brand interaction
15:54 Biggest challenge in online marketing: getting the dollars

Format:
18:50, 17.2 MB, MP3