Hitwise tracks searches on Halloween costumes and reports pirates are popular this year.
According to Hitwise data based on a sample of 10 million U.S. internet users, "pirate costume" was the most searched for costume containing the term "costume" for the four weeks ending September 30, 2006. There were more than 10,000 terms containing "costume" for the four weeks ending September 30, 2006. Following "pirate costume" was "wonder woman costume" then "yoda costume". Below are the top 10 costume types from this year and for 2005 and 2004 for the same time period.
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers. Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs. Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore.