In a conversation that took place at the iMedia Brand Summit in Lake Las Vegas in September, Doug Neil, SVP, Digital Marketing for Universal, tells Search Editor Kevin Ryan that digital is an integral part of the company's marketing mix, explains how user-generated content impacts movie marketing, and admits staying ahead of the game is his biggest challenge.
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.
Get the podcast:[RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3). [MP3] Download the show (MP3).
Host:Kevin M. Ryan, CEO, Kinetic Results and iMedia Search Editor
Interviewee: Doug Neil, SVP, Digital Marketing, Universal Pictures
Show Notes: 1:40: Digital is integral part of media mix 3:18: Robust online programs supported summer films 4:04: Social networking is a hot strategy to tap right now 5:14: Advergames effective tactic 8:40: Key tactic: Match audience, message and media 9:08: Haven't yet hit upon mobile marketing success11:04: Biggest impact this past year: user-generated media14:35: Have to rethink how we're marketing17:18: Shouldn't do tactics just to do tactics18:20: Greatest challenge: staying ahead.
Format:21:16, 19.4 MB, MP3
Not a People Connection member?
Full Summit Calendar | Request Invite
1 The best social media campaigns of 2014 (so far)
2 9 Facebook hacks that will blow your mind
3 Blogs every marketer should follow
4 The most meaningless (and hilarious) job titles on LinkedIn
5 The most overrated platforms for mobile marketing