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Teen and Tween Media Consumption

October 10, 2006

eMarketer reports on where tweens and teens spend their time-- including TV, phone, internet and video games.

One of the critical skills children learn as they grow from tweens to teens is how to manage and work with the multiple media inputs that are part of their everyday life. This multi-tasking is something that teens and even tweens are becoming extraordinarily good at. In a recent study, the Los Angeles Times and Bloomberg found that nearly half of young teens ages 12 to 14 like to watch TV while they're doing homework, and almost 20 percent go online while hitting the books. Girls are more likely than boys to do other things during homework time, such as talking on the phone, watching a movie and text-messaging.

eMarketer is the "first place to look" for market research information related to the internet, ebusiness, and online marketing. Contact eMarketer directly.

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April 19 - 21, 2010 | San Francisco, California

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KEYNOTE SPEAKER

David Baker David Baker, VP, CRM-eCRM Solutions
Razorfish


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FOX NetworksFOX Networks

PlentyOfFishPlentyOfFish

LyrisLyris

NielsenNielsen

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May 16-19, 2010, 2010 | Austin, Texas

iMedia Brand Summit

KEYNOTE SPEAKER

Lisa Donahue Lisa Donahue, CEO, Starcom USA


 
PAST ATTENDEES INCLUDE

RazorfishMedia Director

StarcomDigital Director, Coca Cola

AKQAGroup Media Director

DeutschVP, Digital Media Director

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