So are you ready to go native? Hand over the reigns of your brand experience to customer X and consumer Y? If you choose to release your brand to the wild, have fun and take notes. It'll be a learning experience for everyone-- your brand and your customer.

Consumers are only going to get more engaged, so there is no time like the present to get started.

Additional resources:

• How to Talk WITH Your Customers
• 5 Brands Make Their Mark on MySpace

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