Our managing editor speaks with Anheuser-Busch's Tim Murphy about how the brand is leveraging interactive, and what's ahead.
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Host:
Mario Sgambelluri, managing editor, iMedia Connection
Interviewee:
Tim Murphy, senior director, digital marketing, Anheuser-Busch
Show Notes:
1:01 Anheuser-Busch's approach to online
2:20 Senior management's attitude to online
4:51 Access to Bud commercials
5:39 Driving audiences to online content
7:06 Unique challenges of marketing Anheuser-Busch
8:25 Mobile and Anheuser-Busch
9:39 Other brands' online innovations
10:33 Advice for agencies: understand the brand
12:12 Online challenges
13:10 What's ahead: Bud TV
Format:
16:12, 14.8 MB, MP3
