From the Lake Las Vegas Brand Summit Keynote Interview: "The Digital Embrace: From Intent to Action, From Mindset to Talent."

The interactive marketing industry is changing and some brands are taking notice. However, there are still many who don't see the value in new media campaigns. CMOs are often at the front and taking the risks needed to advance the industry. The Wall Street Journal's Suzanne Vranica discusses these key topics with MediaVest's CEO Laura Desmond.

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Speaker(s): Suzanne Vranica, Wall Street Journal; Laura Desmond, CEO, MediaVest

Format: 29:11, 26.7 MB, MP3