EMAIL: IN FOCUS
Published: October 16, 2006
7 Ways to Get More from Email Marketing
Never assume
Give subscribers the option to self-select into segments that appeal to them, rather than assume that what you plan to send is most welcome. Highlight this option on the confirmation page and in a "New Subscriber" survey that you send out two to three email messages into your program. Include an offer: "Like what you're getting? Get more, less or change it completely here."
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