The confirmation page and welcome message are not merely destinations, they are portals.

Include segment-appropriate links and offer next-step navigation to speed new subscribers onward to relevant content, product reviews or contact information. A prominent site search feature on these pages can be very popular.

Omaha Steaks offers new subscribers "exclusive offers selected just for email subscribers." As soon as you sign up, you receive a "thank you" offer.

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Condense the distance between the registration and the value you send via email-- your welcome message is the first opportunity. Be sure it arrives in a timely manner (we recommend immediately, or within 24 hours) and is specific to the content and value promised.