One reason for the existence of ad networks is to match advertising to interested users. Specialty Networks are at the bleeding edge of this purpose, catering exclusively to advertisers who want to reach prospects distinguished by their willingness to interact with the internet via specific modalities, which at present boils down to mobile phone and other wireless handheld devices, blogs and video content.

Wireless companies have been spending freely and brainstorming heavily in efforts to find content they can stuff down the relatively thin pipe to the cell phone. As that trend picks up momentum, Mobile Networks will be the gatekeepers who can cost-effectively direct your advertising to the right prospects at the right time and place.

Blogs, on the other hand, have been a self-fulfilling word-of-mouth phenomenon, with more than 30 million blogs now available. Video also has a special attraction, and members of today’s younger generations seem to prefer it over most other forms of communications. If you want to advertise on these media, networks now make it easier.

Examples for Mobile Phones include:
Grey Stripe: mobile games
Third Screen Media
Vizi Media

Examples for Blogs include:
BlogAds
Pheedo

Examples for Streaming Video content include:
ROO TV
Tremor Network