At iMedia's recent Brand Summit, Ty Braswell, VP, content development music, described Sony Connect's business model, explained how the division seeks and captures leads, and shared future strategies.
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Host:
Mario Sgambelluri, Managing Editor, iMedia Connection
Interviewee:
Ty Braswell, VP, Content Development Music, Sony Connect
Show Notes:
1:03: About Sony Connect
2:00: Sony Connect's advertising target
6:20: How Sony Connect uses online to drive leads
7:47: Co-marketing initiatives with other Sony divisions
10:20: What Sony Connect is doing with video
12:00: Moving into a new phase
13:05: On the music distribution business
17:56: Advice for agencies
Format:
24:06, 22.0 MB, MP3
