iMedia's managing editor chats with Sony Connect's Ty Braswell about the online music download business.

At iMedia's recent Brand Summit, Ty Braswell, VP, content development music, described Sony Connect's business model, explained how the division seeks and captures leads, and shared future strategies.

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Host:
Mario Sgambelluri, Managing Editor, iMedia Connection

Interviewee:
Ty Braswell, VP, Content Development Music, Sony Connect

Show Notes:
  1:03: About Sony Connect
  2:00: Sony Connect's advertising target
  6:20: How Sony Connect uses online to drive leads
  7:47: Co-marketing initiatives with other Sony divisions
10:20: What Sony Connect is doing with video
12:00: Moving into a new phase
13:05: On the music distribution business
17:56: Advice for agencies

Format:
24:06, 22.0 MB, MP3