Yahoo! Inc. announced the release of its upgraded web search ad system, codenamed Project Panama, and expects to sell ads on the system early next year.
"Starting today, we've begun inviting advertisers in the U.S. to upgrade to the new campaign management application," says Terry Semel, CEO, Yahoo.
In a conference call with investors Semel was asked if Panama's change in the front-end system offers more flexibility.
"Panama addresses a number of things on the front-end side, which is getting in faster, being able to list more listings, be able to buy more keywords, more recommendations, and we will have a more dynamic pricing capability, so the answer is yes to that," replied Semel.