Social networks have been taking the online advertising industry by storm. In fact, it has been estimated that in 2006, marketers will spend $280 million on advertising and marketing on social network sites in the United States alone.
Social networks are widening the trail that MySpace blazed with niche communities that speak to special interest groups, as well as specific age and demographic pools.
Here, we speak with some of the most popular, up-and-coming social networks and outline their unique offerings for advertisers looking to take the social network plunge.
Let’s dive in!
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013