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Social networks have been taking the online advertising industry by storm. In fact, it has been estimated that in 2006, marketers will spend $280 million on advertising and marketing on social network sites in the United States alone.

Social networks are widening the trail that MySpace blazed with niche communities that speak to special interest groups, as well as specific age and demographic pools.

Here, we speak with some of the most popular, up-and-coming social networks and outline their unique offerings for advertisers looking to take the social network plunge.

Let’s dive in!


Author Notes:
Kibibi Springs is a communications specialist with 13 years of experience in business marketing. Her consultancy -- Springboard Communications -- offers a variety of freelance business services to marketing and PR agencies, corporate marketing executives and business owners. Read full bio.