
What is your site's one-sentence pitch for advertisers?
Unlike other publisher networks that target based on a "channel" (i.e., an entertainment channel), Date.com targets specifically by a member's profile attributes.
Please describe the demographic makeup of your site.
The nature of being single increases the likelihood that a person's discretionary income is allocated towards entertainment, fashion, dining out, movies and spending on self rather than on family. Additionally our members have a higher propensity to conduct online purchases and spend on items that provide convenience or improve their personal appearance and well being. If you want to reach web savvy, socially active singles with historically larger discretionary incomes, then Date.com is the place for you.
How many ad impressions and unique visitors are there within your network in a given month?
Ad impressions: 50,000,000
Unique: 2,830,000
What unique advertising products are available in your network? Any restrictions as far as rich media or video?
Fixed banner placement, hot links, newsletters, co-registration and navigation toolbars. No video, no audio.
Describe an ad execution at your site that you're particularly proud of.
Trojan Condoms returns to Date.com running an integrated deal of fixed banner placement, hot links, newsletters, co-registration and navigation toolbars. Using our re-marketing engine, Date.com members fully understand and relate to Trojan's branding and positioning objectives.
Does your network provide controls to advertisers so they can avoid thorny content? If so, please describe.
Date.com applies a strict approval process before trafficking any banner advertisement on the site. We also provide a Creative Specification Guideline document to all advertisers before launching any campaign-- which includes restrictions against any thorny, racy content. If an advertiser provides an ad tag with different banners rotating in the tag, we ensure that all ads in the rotation meet our approval before the campaign is launched.
Are you open to other types of ad campaigns, beyond traditional advertising?
Yes.
Can brands become a member of your site?
Yes.
Anything else you'd like to add about your site?
If you’d like to add Date.com to your next RFP list,
Contact Alex Lehine
305-938-4400x227
305-535-0823 f
alexl@date.com
Date.com
1691 Michigan Ave suite 410
Miami Beach, FL 33139
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