In Focus

Advertising & Social Networks-- MySpace, LinkedIn & Beyond

LinkedIn.com

Editor's note: The following social network did not to respond to our questions directly but deserves a look due to its vast achievements in the social networking arena.

Overview
7.5 million professionals use LinkedIn to keep in touch with colleagues, former classmates and other important contacts;establish a professional presence on the web; hire candidates and find jobs through people they know and find and research business partners, clients and service providers.

Demographic makeup of site.

  • 7,500,000+ professionals
  • 500,000+ senior executives
  • Executives from 498 Fortune 500 companies
  • 65,000 new professionals every week
  • Average household income: $130,000+
  • Average experience level: 15 years

Ad impressions and unique visitors per month

  • Ad impressions on LinkedIn: over 100 million per month
  • Ad impressions off LinkedIn: Target LinkedIn users acrosscomScore's top 100 websites
  • Time per user per week: 20 min

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