INFOCUS

Advertising & Social Networks-- MySpace, LinkedIn & Beyond

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Facebook and others

Editor's note: The following social network did not to respond to our questions directly and had limited advertising information online.

AIM Pages
AOL’s social network, built off the original buddy list service. Special ad features on AIM include Buddy List mouseover expandable units, buddy videos, takeover pages and spotlights.

aSmallWorld.net
aSmallWorld is an exclusive network of like-minded individuals with an appreciation for the quality life. aSmallWorld has detailed aggregate metrics about the community, and offers a variety of advertising and marketing opportunities, from sponsored banners and pages to strategic partnerships.

Bebo.com
Bebo is the next generation social networking site where members can stay in touch with their college friends, connect with new friends, share photos, discover new interests and just hang out.

Buzznet.com
Buzznet is a vibrant community centered around user’s content, video, photo, journals and organized by individual interest. Buzznet works with entertainment companies, newspapers, media sites and other communities to create and highlight meaningful content. 

Cardomain.com
The CarDomain community offers auto enthusiasts a friendly home, tools to exchange ideas and information and suggestions on how to modify and enhance their vehicles. Through a variety of advertising and sponsorship opportunities, marketers reach a highly targeted, hard-to-reach young male audience. Marketers also benefit from the unique insights that CarDomain InsideTrack research offers into the thoughts and behavior of the CarDomain user base.

Cyworld.com
Cyworld has been building an online world since 1999. Cyworld currently has members in the United States, China, Japan, Korea and Taiwan. They'll be expanding to Europe, South America and India soon.

Dandelife.com
Dandelife defines itself as a social biography network built around the telling of life stories. Users create personal biographies and then share them with the rest of the world. Dandelife works with Flickr and YouTube to allow users to combine photo images and movies with stories about the people, places, things and events in their Dandelife biographies.

Dogster.com
Since launching in January 2004, Dogster.com and its sister site Catster.com, which launched in June, 2004, have become the fastest growing pet destinations on the internet and are now top-five overall pet destinations. Currently serving more than 1.2 million photos for over 265,000 uploaded pets by 225,000 members, Dogster and Catster serve more than 15 million pages a month to over half a million visitors.

Facebook.com
Facebook is a social utility that helps people better understand the world around them. Facebook develops technologies that facilitate the spread of information through social networks, allowing people to share information online the same way they do in the real world. Facebook launched in February 2004, and the website now has more than 10 million registered users across over 40,000 regional, work, college and high school networks. According to comScore, Facebook is the seventh-most trafficked site on the web and is the number one photo-sharing site.

Famster.com
A secure family-oriented online community, where families can safely learn, share, organize and play without fear of their children being pursued by online predators or having their content and personal information compromised.

Friendster.com
With more than 31 million members, Friendster is the best way to stay in touch with your friends and it's the fastest way to discover the people and things that matter to you most. Entrepreneur Jonathan Abrams founded Friendster in 2002. The company is backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, Battery Ventures and individual investors.

Spoke.com
Spoke lets business professionals instantly tap into the exact prospect information they need, on demand. Spoke provides business data and detailed contact information on demand. This information as a service is designed specifically to help organizations identify, access and research the right individuals at all levels of an organization. Unlike other business information providers, this network has a unique ability to automatically connect data through multiple sources, including information gathered from the web, aggregated from published data and contributed to the network by other members.

Windows Live Spaces
Windows Live Spaces is a free online software service where you can blog, share pictures and connect with the people you care about -- or the world at large -- in an online place that you can customize to reflect your unique style and personality. There are currently more than 130 million unique users of Spaces in more than 50 markets around the world.

1UP.com
The MySpace of the gaming community and one of the most heavily trafficked sites in the gaming market. 1UP.com combines professional editorial content (in-depth features, news, and reviews) with user-generated content (blogs, comments and clubs). It is the hub of Ziff Davis's 1UP Network, which runs integrated marketing campaigns that span three magazines, five websites, multiple video properties and custom micro-sites and contests, reaching more than 10 million gamers online and 17 million in print.

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