From the Lake Las Vegas Brand Summit session, "Top Ten Reasons To Invest in Interactive."

This session provides you, the interactive media advocate, with a tool that makes relevant arguments to the 10 major stumbling blocks preventing your CMO from investing more in digital media. It shatters traditional media reliance as well as marketing myths, and empowers your organization to leverage new opportunities with confidence.

iMedia Executive Editor Brad Berens leads a discussion on top ten reasons to invest in interactive with noted industry experts Geoff Ramsey, CEO and founder, eMarketer and Tony Romeo, CEO, Strategic Dynamics.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Brad Berens, Executive Editor, iMedia Communications, Inc.; Geoff Ramsey, Chief Executive Officer and Founder, eMarketer; Tony Romeo, Chief Executive Officer, Strategic Dynamics

Format: 38:59, 35.6 MB, MP3