eMarketer reports that consumers are influenced by search results when making beauty product purchases.

A May/June 2005 survey for Google implied that magazines and newspapers were the most influential media channels to influence consumer purchase of health and beauty products (49 percent), followed by television (46 percent). However, "searches on a search engine" ranked third with 43 percent of respondents, tied with point-of sale displays in stores. Sponsored links attracted only 12 percent and banner ads were much less effective. Just 8 percent of respondents found them influential, the same percentage as radio ads.

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