A note from Executive Editor Brad Berens: It's worth pointing out that at the time of publication Classmates.com is the sponsor for our Consumer Voices & Blogs coverage, but its inclusion in this special feature is in no way a part of that sponsorship. You can find a more detailed explanation of our editorial policy here or contact me directly with questions.
What is your site's one-sentence pitch for advertisers?
Classmates.com utilizes integration and advanced targeting to uniquely invite advertisers into a content-safe social networking environment where 40 million adult consumers can find, connect and stay in touch with friends and acquaintances throughout their lives.
Please describe the demographic makeup of your site.
More than 40 million adult registered users
- 49 percent, ages 35 to 54
- 23 percent, ages 18 to 34
- 38 percent, income of more than $75,000
- 60 percent female, 40 percent male
How many ad impressions and unique visitors are there within your network in a given month?
Not available at time of publication.
What unique advertising products are available in your network? Any restrictions as far as rich media or video?
Classmates.com offers integrated profile sponsorships to promote brands through directly with user-generated content. The site encourages its advertising partners to use rich media formats as well as expandable banners and skyscrapers.
Adding content and affiliations to our site that support our advertising partners provides a unique opportunity. We have found that these unique opportunities allow our partners to “join the conversation” when our members start to dialogue. While we have and do accept most rich media formats, we have recently partnered with PointRoll to pass added benefits along to our advertising partners and their ability to engage our members.
Describe an ad execution at your site that you're particularly proud of.
Most recently, we partnered with CBS to promote one of their newest television shows, “The Class.” The Woodman School featured in the show was added to the Classmates.com school list, and all Classmates.com members were invited to join the school. Show characters interacted with members by posting photos and bios, adding members to their networks and posting to message boards.
Does your network provide controls to advertisers so they can avoid thorny content? If so, please describe.
The types of profile and interest information shared between our adult members (for example, favorite TV shows, music, pets), caters to an advertiser-safe environment, which is also policed by our quality assurance team to ensure the highest quality experience.
Are you open to other types of ad campaigns, beyond traditional advertising?
Not only are we open to it, but we are very focused on it. We are always looking for unique ways to leverage our trusted environment to help our advertising partners build their brands and engage our 40 million adult members.
Can brands become a member of your site?
Yes they can, and we strongly encourage it.
Anything else you'd like to add about your site?
Stay tuned for a number of new and exciting features that will deepen the user experience and, therefore, provide great opportunities in which our advertising partners will participate.
More general information: Classmates.com is a leader in online social networking that connects more than 40 million adult members throughout the United States and Canada with friends and acquaintances from school, work and the military. Its Classmates International subsidiary also operates leading social networking sites in Sweden, through Klassträffen Sweden AB (StayFriends.se), and in Germany, through StayFriends GmbH (StayFriends.de). Classmates is a wholly-owned subsidiary of United Online, Inc., (NASDAQ: UNTD).
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